Milk
‘Got milk?’ gets celebrity and Superbowl cred. Protein gets center-stage at breakfast. Chocolate milk becomes ritualized for sports recovery.
Milk Run
With the first "Got Milk?" Super Bowl ad, it was time to go big. And Dwayne “The Rock” Johnson certainly needs a lot of milk.
Selma could desperately use some too…
Protein Fight Club
Milk is no longer a default inhabitant of the fridge. You need to make a case for it. Protein is the case. Milk has it. Protein Fight Club takes a "competitive" stance to help people to remember that.
My After
Chocolate milk was emerging as a refueling ritual by elite athletes. 'My After' jumped on that ritual and took ownership of it.
