Even before #MeToo, GoDaddy's sex-centric advertising made them hard to endorse for higher-end services like hosting and site-building. We helped give them that endorsability while making sense of their sexy advertising past.

Declare geek-legitimacy while explaining the useful side of GoDaddy’s legacy sexy advertising history.

Beautiful women are sexy, but not as sexy as the small-business success they help drive.

A highly talked about Superbowl victory.

And the perfect way to finish the GoDaddy conversation on sex and tech legitimacy.

The first in a series of efforts to align with small business and expand GoDaddy's pallet beyond sexy.

GE/Shinola