I originally wrote the line as "For the achiever in us all" but we simplified it a few years in. The simple, human idea is the same. Money is about achievement — having goals and working towards them.
The brief was to generate Facebook likes. The answer was programmatic demonstration of PNC's commitment to communities and belief in micro-action. Little achievements that accrue to greater effect. The results were very strong.
An annual PNC tradition...
Content and education demonstrating PNC commitment to financial literacy as a pillar to financial achievement.