The personification of old fashioned, virtualization based IT. Tad was a clear competitive shot at VM-Ware, a MS competitor in cloud. Huge penetration with the target. Hijacked the VM-Ware twitter feed upon launch. Evolved into Tad Talks in year two, threw off lots of content and conversation in the world of cloud computing.
The first interactive ad, (and the first iAd) that allowed the audience to actually hack the code behind it to change the ad itself. Perfect for aligning coders with MS' Azure development platform.
A social listening engine providing data on the collective conversation around cloud computing, while generating a revenue stream for customers and partners and a leadership content stream for the cloud computing community as a whole.
Geeky engagement that sets up virtualization as a force for evil while dramatizing the powers of the cloud.