GoDaddy's sex-centric advertising had made them hard to endorse by the tech community for higher-end services like hosting and site-building. They needed to declare geek-legitimacy, while explaining the useful side of selling with sex.
GoDaddy thinks that beautiful women are sexy, but not as sexy as the small-business success they help drive.
By many measures, the most remembered, talked about and commercially successful SuperBowl effort of 2013. And the perfect way to finish the GoDaddy conversation on sex and tech legitimacy.
The first in a series of efforts to align with small business and expand GoDaddy's pallet beyond sexy.