N26: Loved For

N26 calls itself a ‘challenger’ bank, and one that it hopes will appeal to younger generations seeking transparency in the financial world. It’s ‘Loved For’ out-of-home (OOH) campaign highlights the reasons this generation should love banking with N26.

The ads take a fun approach to finance, with a diverse series of younger people who show their love for the bank in quirky ways, like a woman wearing a clear space helmet with the tag “Loved for Transparency – no hidden fees” or the woman with a bejeweled motorcycle helmet with “Loved for Security – lock your card instantly”.

The brand stated that featuring ‘love’ in the campaign was important since it is a bold statement to associate the word love with banking – two words that are rarely associated together. Love, it said, also allows N26 to connect with millennial and Gen Z consumers in a more human way. 

Each ad highlights a specific feature of N26 that users love – transparency, getting paid up to two days early and security.